The target market hasn’t changed from the previous years as the “Elite class sedan with its sporty features” while offering a “Futuristic lounge atmosphere” as Audi likes to put it. The A7 is confined selection of trims from the Premium Plus and Prestige package, which are available with the S-Line package.
I’ve always been a fan of the A7s styling, pushing boundaries with the diving rear end, which they’ve kept with the newest generation. The main exterior change Audi has revealed is the wide gaping front grill, headlights, and taillights, which give the car an even more aggressive look than it already had. The taillights stretch across the entire trunk, just below the hidden spoiler (which automatically rises once reaching 75 mph). A three headlight systems are up for grabs, with the flagship Matrix LED System using Audi’s laser light technology.
The interior has been stripped of its buttons and dials and is now replaced with an 8.6” touchscreen in the center console; alongside the 10.1” media/navigation screen above it, with the digital speedometer. The sheik interior design in previous A7s has always been appealing and never distracting, but many have had complaints about the view out the rear window, due to the sloping roof. Drivers end up seeing the eyes of the backseat passengers rather than the headlights of trailing cars.