Seriously though, the 2018 Ford EcoSport is a complete head-scratcher. I don’t know who this vehicle is intended for. With engine options varying from lawnmower to large pressure washer, I was surprised at how fast my fuel tank seemed to disappear. Entirely I wasn’t even pleased with some of the design choices Ford went with. In the ever-expanding crossover market, Ford has missed the mark with the 2018 EcoSport.
Whether it’s the 123-horsepower 1.0L intercooled turbo or the 166-horsepower inline-four, the EcoSport struggled to keep up with traffic on higher density roadways. I often felt the need to have the peddle completely down to the floor, with the RPM’s maxing out, just to keep up with the flow of traffic while commuting up and down Highway 1. The measly 123 hp featured in the standard Ecosport is significantly lower than its direct competitors such as the Toyota C-HR, Kia Soul, Mazda CX-3, and Hyundai Kona, yet has a very similar fuel rating. As consumer desire for sub-compacts grows every calendar year; in 2018 Ford has failed to impress or stand out from the rest.